Parks Associates revealed today that 59% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. The firm's OTT Video Market Tracker service notes that only 6% of U.S. broadband households subscribe to any other OTT service without also having a subscription to one of the top three services, while 3% subscribe to one or more sports OTT video service, including MLB.TV, NFL Game Pass, NBA League Pass, or WWE Network. The OTT Video Market Tracker ongoing service provides industry research data and analysis of competing players' strengths and weaknesses in the space and includes an exhaustive analysis of market trends and profiles of more than 100 OTT video service providers in the U.S. and Canada.
From the article "Parks Associates: Nearly 60% of US Broadband Households Subscribe to Netflix, Amazon or Hulu."
New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...
Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...
According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...
Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...
