Providing market intelligence for more than 35 years

In The News

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year.

At the end of 2015, 20% of US broadband households were found to have cancelled at least one OTT video service in the past 12 months and Netflix, Amazon, and Hulu all slightly reduced their churn rates last year, according to the study.

“One-third of households that currently subscribe to an OTT video service have cancelled one or more services in the past year, which shows that there is quite a bit of experimentation occurring right now,” said Parks’ senior director of research, Brett Sappington.

From the article "Parks: US Churn Rate For OTT Services Is 19%" by Brett Sappington.

Previously In The News

“Snackable” Content Growing In Popularity

Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of...

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...

Parks: Cord-cutting Up

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive