Providing market intelligence for more than 35 years

In The News

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year.

At the end of 2015, 20% of US broadband households were found to have cancelled at least one OTT video service in the past 12 months and Netflix, Amazon, and Hulu all slightly reduced their churn rates last year, according to the study.

“One-third of households that currently subscribe to an OTT video service have cancelled one or more services in the past year, which shows that there is quite a bit of experimentation occurring right now,” said Parks’ senior director of research, Brett Sappington.

From the article "Parks: US Churn Rate For OTT Services Is 19%" by Brett Sappington.

Previously In The News

Fun Apps Driving Smart Home Interest, But Playing Together Is Key

According to Parks Associates research, 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices. "The growing interest in...

Four Clues To The Future Of Home Energy Technology

This year's first episode of the Surge Series, the official podcast of the Illinois Science and Energy Innovation Foundation (ISEIF), delved into these questions from the perspective of the everyday c...

Comcast Pursues Bigger Piece Of Smart Home Market

Comcast is pushing ahead on a plan to take Xfinity Home, its home security and automation platform, to the next level in part by broadening a curated mix of devices that work with the platform while a...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive