With the fourth quarter and holidays integral to television sales, new data from Parks Associates says 42% of domestic broadband households are unfamiliar with 4K technology, and thus unwilling to pay premium prices for technology offering scant content selection.
4K Ultra High-Definition technology is said to offer four-times the picture resolution of 1080p HD quality.
“More consumers value other attributes, including smart TV capability, built-in Wi-Fi and high-resolution audio over 4K picture quality,” Barbara Kraus, director of research at Parks, said in a statement.
From the article "Parks: Pricing, Limited Content Stymie Wider 4KTV Adoption" by Erik Gruenwedel.
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
