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Parks: OTT Video Churn Holds Steady At Around 20 Percent

February 01, 2017

Roughly 1 in 5 U.S. broadband households (19%) have canceled an OTT video service in the past 12 months, according to new market research from Parks Associates. The rate of OTT video customer churn has remained stable overall during the past year, even as market leaders Netflix, Amazon and Hulu all have reduced their rates of customer churn, Parks highlights.

Parks culled the market data from its latest OTT Video Market Tracker service.

From the article "Parks: OTT Video Churn Holds Steady At Around 20 Percent" by Andrew Burger.

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About Parks Associates

Parks: OTT Video Churn Holds Steady At Around 20 Percent

Previously In The News

91% of viewers like streaming aggregation, survey says

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

The U.S. has nearly 300 OTT services to choose from

Apple earnings could offer clues on streaming performance

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