Providing Market Intelligence for 40 Years

In The News

Parks: OTT Video Churn Holds Steady At Around 20 Percent

Roughly 1 in 5 U.S. broadband households (19%) have canceled an OTT video service in the past 12 months, according to new market research from Parks Associates. The rate of OTT video customer churn has remained stable overall during the past year, even as market leaders Netflix, Amazon and Hulu all have reduced their rates of customer churn, Parks highlights.

Parks culled the market data from its latest OTT Video Market Tracker service.

From the article "Parks: OTT Video Churn Holds Steady At Around 20 Percent" by Andrew Burger.
 

Previously In The News

Amazon & Roku Control Almost 70% of The US Streaming Player Market

We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...

16% of Spanish Pay-TV Households Subscribed for First Time in 2015

Connected Consumer in Europe reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay TV or to have cancelled pay TV in favor of online v...

OTT Video News, Deals, Launches and Products

Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...