In The News

Parks: Only 12 percent of fitness tracker users have cut back usage

December 01, 2015

According to a new report from Parks Associates, ownership of digital health and wellness devices in the United States -- especially fitness trackers -- is steadily climbing. And, the report contends, reports of widespread abandonment of fitness trackers are greatly exaggerated.

Parks spoke with 5,000 US broadband households and found that 33 percent have adopted a digital health technology, up from 26 percent in 2014. Connected fitness trackers in particular had a 10 percent market penetration in 2015, while smartwatches, still a relatively new category, hit 4 percent.

From the article "Parks: Only 12 percent of fitness tracker users have cut back usage" by Jonah Comstock.

‹
1
2
...
45
46
47
48
49
50
51
...
769
770
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Parks: Only 12 percent of fitness tracker users have cut back usage

Previously In The News

4 Emerging Trends in Home Video Streaming

Parks Associates: 46% of US internet households are Cord Cutters; 12% Cord Nevers

NextTrip Announces Launch of Compass.TV Apple iOS and Google Android Apps

2024 streaming trends and 2025 outlook: Kent

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us