Providing market intelligence for more than 35 years

In The News

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user and subscriber bases that they have built over the past several years.”

As of the third quarter of 2016, Parks estimates that 63% of US broadband households subscribe to an OTT service – up from 57% at the beginning of 2015.

From the article "Parks: Netflix retains OTT top-spot in the US" by Andrew McDonald.

Previously In The News

Research Shows COVID-19 Elevates Smart Home Security Use, Increases Safety Concerns

New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...

Why People Cancel Streaming Subscriptions

Some new research from Parks Associates looks at the biggest reasons why people get rid of streaming subscriptions. On Parks’ chart of “OTT Churn Triggers,” the top item listed is “Need to cut hous...

10 Best IoT Insights and Smart-Home Quotes from Connections 2018

A short woman trips on the way to the podium of the first panel discussion at Connections 2018, produced by smart-home research firm Parks Associates. She snipes, "And I'm a morning person." You know...