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Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do

December 11, 2016

Half of the people who try a virtual reality (VR) headset say they intend to buy a VR headset. But just 15 percent actually do, according to new market research from Parks Associates.

Retailers and manufacturers would do well to expand public outreach and demos beyond industry events, especially during the holiday shopping season, the market research provider says.

From the article "Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do" by Andrew Burger.

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According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...

OTT Churn Edges Up In US

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Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

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About Parks Associates

Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do

Previously In The News

Virtual reality headsets only owned by 8% of U.S. broadband users

Weekly Music Publishing Update 2.17.17: Chance The Rapper, Amazon, Anghami, Streaming Partnership & More

OTT Churn Edges Up In US

Netflix Is King Of Paid Streaming, Study Says

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