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Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do

Half of the people who try a virtual reality (VR) headset say they intend to buy a VR headset. But just 15 percent actually do, according to new market research from Parks Associates.

Retailers and manufacturers would do well to expand public outreach and demos beyond industry events, especially during the holiday shopping season, the market research provider says.

From the article "Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do" by Andrew Burger.

Previously In The News

ONLINE VIDEO ROUND UP: Univision and Facebook Live, Amazon Chime, Comcast Announces XFinity Stream and More

Market research and consulting company Parks Associates' 360 View: Digital Media & Connected Consumers report that claims that 29 per cent of US broadband households get most of their news from social...

One In Four US Smartphone Owners Use Mobile Payment Apps

More than 25% of US smartphone owners make use of mobile payment apps at least once a month, research from Parks Associates reveals. “More than 3m retailers combined accept Apple Pay and Android Pay,...

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...

68 Percent Smartphone Users Stream Music Daily: Study

A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...

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