Despite Netflix’s subscriber base trumping or rivaling (HBO) most pay-TV services, broadcast TV still generates the majority of home entertainment consumption — among broadband households, according to data from Parks Associates.
While the Addison, Texas-based research firm sought to highlight the fact broadband homes consume five hours of streaming video weekly, the data underscored the fact traditional distribution channels continue resonate.
From the article "Parks: Broadcast TV Still Trumps Streaming Video" by Erik Gruenwedel.
“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...
According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in...
Research from Parks Associates shows consumers who plan a home security purchase within the next year are twice as likely to buy a smart-home product, such as video doorbells, cameras, or door locks,...
As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...
