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Parks: Broadcast TV Still Trumps Streaming Video

December 10, 2018

Despite Netflix’s subscriber base trumping or rivaling (HBO) most pay-TV services, broadcast TV still generates the majority of home entertainment consumption — among broadband households, according to data from Parks Associates.

While the Addison, Texas-based research firm sought to highlight the fact broadband homes consume five hours of streaming video weekly, the data underscored the fact traditional distribution channels continue resonate.

From the article "Parks: Broadcast TV Still Trumps Streaming Video" by Erik Gruenwedel.

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Parks: Broadcast TV Still Trumps Streaming Video

Previously In The News

Is Streaming Fragmentation Reviving Piracy?

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

The Sound Of The Internet Of Things (And Why It Matters For Brands)

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

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