Providing Market Intelligence for 40 Years

In The News

Parks: Antenna-Only TV Households Are 15% of Broadband Households

Parks also found a coincident decrease in pay-TV subscriptions and an increase in Internet-only video subscriptions in antenna-only households.

“Pay-TV subscriptions have dropped each year since 2014, falling to 81% of U.S. broadband households in Q3 2016,” said Brett Sappington, Senior Director of Research, Parks Associates, in a press release.

From the article "Parks: Antenna-Only TV Households Are 15% of Broadband Households" by Andrew Burger.

Previously In The News

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...

A Third Of Consumers Get News From Social Media

The report also revealed that 29% of consumers would rather watch a live stream of an event than attend the event itself, and that a third of 18-24 year-olds share deeper connections with online video...

What’s Driving The Growth Of Connected Health Devices?

More than 40 percent of U.S. broadband households now own a Connected Health product, up from 37 percent in 2016 and 33 percent in 2015, notes tech research consultancy Parks Associates. That rep...

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

All this comes together to create a “dramatically” different competitive reality than the FCC’s implicit assumption that fixed broadband and wireless broadband were not competitive substitutes or comp...