In The News

Parks: 23% Of US Millennials Opt For OTT-Only

June 14, 2016

In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates.

The research firm said the figure compares to a national average of just 15% of all broadband households that only choose over-the-top entertainment access.

From the article "Parks: 23% Of US Millennials Opt For OTT-Only" by www.digitaltveurope.net

Previously In The News

Women Know What Consumers Want: VCs Need To Wise Up

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps...

WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots

The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth...

FuboTV: Why I Like This Stock Better Than DraftKings

Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...

Roku Shares Skyrocket Due to Impressive Streaming Numbers

So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...

‹
1
2
...
579
580
581
582
583
584
585
...
758
759
›

Research Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

MDU / Multifamily

Visibility Memberships

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

SMB

Event

Analyst Insights

Media

About Parks Associates

Parks: 23% Of US Millennials Opt For OTT-Only

Previously In The News

Women Know What Consumers Want: VCs Need To Wise Up

WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots

FuboTV: Why I Like This Stock Better Than DraftKings

Roku Shares Skyrocket Due to Impressive Streaming Numbers

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store