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Parks: 23% Of US Millennials Opt For OTT-Only

In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates.

The research firm said the figure compares to a national average of just 15% of all broadband households that only choose over-the-top entertainment access.

From the article "Parks: 23% Of US Millennials Opt For OTT-Only" by www.digitaltveurope.net

Previously In The News

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Netflix Leads OTT Service In The US

Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...

Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

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