Providing market intelligence for more than 35 years

In The News

Pandora Founder Replaces CEO; Is ‘For Sale’ Sign Gone?

Pandora was an early pioneer in online music when Westergren founded the Music Genome Project, a massive song database that would become Pandora, in San Francisco in 2000, moving it to Oakland later that year. He returns to the CEO post he held from May 2002 to July 2004.
The landscape today is far more competitive. Pandora, with about 81 million monthly active listeners, must battle powerhouse music services such as Spotify, Apple, Amazon and Google.

A recent Parks Associates study found that 68 percent of smartphone owners stream music daily, with Amazon Prime Music and Pandora One the two leading services.

From the article "Pandora Founder Replaces CEO; Is ‘For Sale’ Sign Gone?" by Benny Evangelista.

Previously In The News

More Americans now pay for streaming video content than cable television, survey finds

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...