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Pandemic accelerates adoption of smart home solutions

This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitude of panel discussions covering a variety of topics related to the adoption of smart home technology.

One of the first panels to take place during the event focused on smart home platforms and how consumers are leveraging them to integrate the multitude of connected devices that now comprise many U.S. residences. According to Jennifer Kent, Vice President of Research at Parks Associates, who also served as the panel’s moderator, a recent report from the firm found that U.S. households with broadband internet have, on average, 12 connected devices in their homes. Additionally, nearly one in five broadband households have a home control system and 28% have a security system that is professionally monitored with smart home control capabilities.

In fact, as of last July, Parks Associates research found that 55% of recent security system buyers chose to install the system themselves, compared with just a third that opted for professional installation. However, many professional integrators are now hopping on the DIY bandwagon looking to make hay on the trend any way they can.

In fact, 40% of security dealers reported installing DIY systems in 2020, according to Parks Associates, which is up significantly from previous year. Additionally, nearly half of all security dealers see DIY as a new revenue opportunity that will attract different customers to the professionally installed systems they offer for businesses.

From the article "Pandemic accelerates adoption of smart home solutions" by Joel Griffin.

Previously In The News

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Voice and the Consumer Markets: Accelerated Growth

Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...

Nearly Half Of Homebuyers Want Smart Homes

This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...

Caregiver Apps: Four Ways to Boost Adoption Rates

Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it c...

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