Providing Market Intelligence for 40 Years

In The News

Pandemic accelerates adoption of smart home solutions

This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitude of panel discussions covering a variety of topics related to the adoption of smart home technology.

One of the first panels to take place during the event focused on smart home platforms and how consumers are leveraging them to integrate the multitude of connected devices that now comprise many U.S. residences. According to Jennifer Kent, Vice President of Research at Parks Associates, who also served as the panel’s moderator, a recent report from the firm found that U.S. households with broadband internet have, on average, 12 connected devices in their homes. Additionally, nearly one in five broadband households have a home control system and 28% have a security system that is professionally monitored with smart home control capabilities.

In fact, as of last July, Parks Associates research found that 55% of recent security system buyers chose to install the system themselves, compared with just a third that opted for professional installation. However, many professional integrators are now hopping on the DIY bandwagon looking to make hay on the trend any way they can.

In fact, 40% of security dealers reported installing DIY systems in 2020, according to Parks Associates, which is up significantly from previous year. Additionally, nearly half of all security dealers see DIY as a new revenue opportunity that will attract different customers to the professionally installed systems they offer for businesses.

From the article "Pandemic accelerates adoption of smart home solutions" by Joel Griffin.

Previously In The News

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive