According to new Parks Associates research, when it comes to digital relaxation, listening to music via a smartphone tops all other entertainment uses.
In the US, where the research was conducted, 68% of smartphone owners now listen to music everyday via a streaming service. In term of numbers, watching short video clips (71%) is more popular, but at an average of 45 minutes a day, no other smartphone-based entertainment takes up as much time.
From the article "Over Two Thirds Of Smartphone Owners Are Music Streamers" by www.thestar.com
Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...
According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...
Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...
Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...