Providing market intelligence for more than 35 years

In The News

Over-the-top viewing hours doubled in 2017

This isn’t the first indication of Roku’s dominance among video streaming devices — Parks Associates found that Roku was the most popular video streaming device in Q1 2017, commanding a 37% market share in the US. And streaming OTT devices like Roku and game consoles drove higher video consumption than mobile devices and traditional computers, according to Conviva.

From the article "Over-the-top viewing hours doubled in 2017" by Kevin Tran.

Previously In The News

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...

10 Best IoT Insights and Smart-Home Quotes from Connections 2018

A short woman trips on the way to the podium of the first panel discussion at Connections 2018, produced by smart-home research firm Parks Associates. She snipes, "And I'm a morning person." You know...

Why MDUs Are Helping Expand the Smart Home Market

Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...