Providing Market Intelligence for 40 Years

In The News

Over 80% Of Smartphone Users Who Own A Smart Home Device Have Downloaded Mobile Apps

Parks Associates research shows that 80% of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices.

"The growing interest in the smart home space has prompted a large number of players to enter the smart home ecosystem with their own devices, platforms, and solutions," said Harry Wang, Senior Research Director, Parks Associates. "This rapid expansion has resulted in a highly fragmented marketplace, and for companies to emerge successfully from the crowd, they will need to provide a seamless consumer experience that interconnects with all other functions of the connected home. Device manufacturers and software developers can explore innovative collaborations to bring these personalized use cases to life."

From the article "Over 80% Of Smartphone Users Who Own A Smart Home Device Have Downloaded Mobile Apps" by www.cellular-news.com

Previously In The News

Mobile Video Viewing Spiked 55% from 2015-2017, Research Group Says

The shift has come, Parks said, as consumers watch less live video on traditional TVs—60% of all video watching took place on TVs in 2012 vs. just 44% at the end of 2017. Parks’ report is somewhat...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Roku Powers Ahead

According to findings from analyst firm Parks Associates, ownership of streaming media players has risen from about six per cent of US broadband households in 2010 to almost 40 per cent at the beginni...

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...