Providing Market Intelligence for 40 Years

In The News

Over 50% W Europe homes plan 4K purchase

A European consumer survey examining 4K consumer adoption and preferences revealed by Parks Associates at CES 2016 suggests that some 17 per cent of broadband households in the UK, France, Germany, and Spain are planning to buy a flat-panel TV in the next 12 months and over 50 per cent consider 4K an important or very important feature of their next model. Among these future buyers, 54 per cent are willing to purchase a 4K TV with the expectation that more content will be available soon.

From the article "Over 50% W Europe homes plan 4K purchase" by advanced-television.com.

Previously In The News

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

What's behind Netflix releasing viewing data? Flexing its muscles.

“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates. From the article "What's b...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....