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OTT Video Subscriptions Have Climbed 12% Since 2014

It’s no surprise that consumers are gravitating to OTT video services in increasing numbers, but a new study from Parks Associates sheds some light on the recent rate of adoption.

In its new OTT Video Market Tracker, which analyzes and profiles nearly OTT services in the U.S. and Canada, the research firm found that adoption of OTT video subscriptions have climbed 12% since Q3 2014, a rise that comes despite the growth of password sharing, which has risen 8% over that same period.

“We have seen a steady climb thus far in 2016,” Brett Sappington, senior director of research at Parks Associates, said in a statement. “With Hulu’s shift to a subscription-only approach, OTT video subscription penetration in the U.S. market will continue to rise through the end of this year.”

From the article "OTT Video Subscriptions Have Climbed 12% Since 2014" by Jeff Baumgartner.
 

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Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....

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As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company's existing Prime Music offering, ba...

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