Providing market intelligence for more than 35 years

In The News

OTT Video Business Models: 55% Are Subscription-Only, Says Parks

In a recent decision, the U.S. Court of Appeals for the 9th Circuit upheld industry participants contention that subscribers’ sharing of their OTT video service passwords without the consent of their providers constituted a crime under the U.S. Computer Fraud and Abuse Act, Parks points out in a news release. The market research company estimated that OTT service providers lost more than $500 million in revenue due to password sharing in 2015.

That said, companies are unlikely to pursue legal actions, at least not against individual subscribers, according to Parks. “There is an enormous amount of change going on in the OTT space right now, with new OTT video services entering the market each month. Many of these services have subscription as at least part of their business model,” said Parks’ senior director of research Brett Sappington in a press release about Parks’ OTT video business models research.

From the article "OTT Video Business Models: 55% Are Subscription-Only, Says Parks" by Andrew Burger.

Previously In The News

What percentage of people pay after free Netflix trial ends?

Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the...

Roku Powers Ahead

According to findings from analyst firm Parks Associates, ownership of streaming media players has risen from about six per cent of US broadband households in 2010 to almost 40 per cent at the beginni...

Apple (AAPL) and Hollywood Clash Over Pricing of 4K Content

Apple TV was launched in Jan 2007. It is a digital media player and HDMI compliant set top device that needs to be connected to TV to work. Apple TV also gives access to Apple's iTunes content as well...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive