Providing Market Intelligence for 40 Years

In The News

OTT Technologies Continue To Take Hold

According to research from Parks Associates, about half of the 63% of broadband households that subscribe to OTT services subscribe to more than one. The most popular “service-stack” is to subscribe to both Amazon Home Video and Netflix; 12% of broadband subscribers have this combination.

“There are service stackers willing to experiment with different OTT combinations as new services arise,” stated Brett Sappington, senior director of research at Parks Associates. “The regular release of high-quality original content, such as The Grand Tour (Amazon) and Gilmore Girls: A Year in the Life (Netflix), ensures the large OTT players will remain a core, consistent subscription among service-stacking households.” 

From the article "OTT Technologies Continue To Take Hold" by Aaron Baar.

Previously In The News

Looking to ‘cut the cord’? Consider an antenna

It’s no secret that Tampa Bay residents are "cutting the cord" and moving away from cable. But last month, when the Tampa Bay Times asked readers to reach out about the non-cable entertainment service...

Sprint Owner Softbank To Buy ARM For IoT In Big Post-Brexit Deal

In particular, Cisco said that the new products target distributed and mobile businesses that may need full coverage for headquarters, branch offices, or even employees connecting to the network from...

Cisco Launches Cloud-Based Security Portfolio

In particular, Cisco said that the new products target distributed and mobile businesses that may need full coverage for headquarters, branch offices, or even employees connecting to the network from...

Is Your Digital Health Strategy Thriving, Surviving Or Non-Existent?

More people than ever before are using technology to monitor and track their own health or the health of a loved one. According to the global market research firm Parks Associates, the fitness tracker...