In The News

OTT Subscriptions Up 12% In US Since 2014

September 01, 2016

Broadband TV News

Netflix, WWE Network, and Hulu have the highest Net Promoter Scores among major OTT video services in the US, according to Parks Associates.

The international research firm notes that adoption of OTT video subscriptions has increased by 12% since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8% over that same time.

“We have seen a steady climb thus far in 2016,” said Brett Sappington, senior director of research, Parks Associates.

From the article "OTT Subscriptions Up 12% In US Since 2014" by www.broadbandtvnews.com

Previously In The News

Apple's Next? Brains Of An iPhone 6S In A 5S Body

Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever. But not all Apple consumers made the switch. According to research firm Pa...

TLC Presents New 4K TV With Roku OS

Last year, research firm Parks Associates said that Amazon, Apple, Google and Roku accounted 86 percent of streaming devices sold in 2014. Moreover, the firm estimates that 86 million streaming media...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Voice and the Consumer Markets: Accelerated Growth

Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...

‹
1
2
...
192
193
194
195
196
197
198
...
758
759
›