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OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

January 31, 2016

pay TV

OTT

broadband

internet

subscription

Content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond, added Glenn Hower, Research Analyst, Parks Associates. Data analytics is one opportunity, but the challenge is turning data into a monetizable form, he said.

From the article "OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In" by mactech.com

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About Parks Associates

OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

Previously In The News

Industry Voices—A new generation of data and its impact on traditional players

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

Google Chromecast’s surprising origins—and uncertain future

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