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OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

January 31, 2016

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OTT

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Content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond, added Glenn Hower, Research Analyst, Parks Associates. Data analytics is one opportunity, but the challenge is turning data into a monetizable form, he said.

From the article "OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In" by mactech.com

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About Parks Associates

OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

Previously In The News

Parks: Fitness still the leading use case for smartwatches

Apple TV losing market share to streaming set-top box rivals Roku, Amazon

Roku is the top streaming device in the U.S and still growing, report finds

Roku Grows Streaming Device Market Share, Apple TV Loses Out

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