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OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

January 31, 2016

pay TV

OTT

broadband

internet

subscription

Content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond, added Glenn Hower, Research Analyst, Parks Associates. Data analytics is one opportunity, but the challenge is turning data into a monetizable form, he said.

From the article "OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In" by mactech.com

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About Parks Associates

OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

Previously In The News

Study: Spanish-Speaking Subs More Likely To Pay For TV

Home, Where the Smart Is

Netflix Prods HBO to Go 'Binge-First' With New Seasons of Original Shows

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

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