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OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

January 31, 2016

pay TV

OTT

broadband

internet

subscription

Content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond, added Glenn Hower, Research Analyst, Parks Associates. Data analytics is one opportunity, but the challenge is turning data into a monetizable form, he said.

From the article "OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In" by mactech.com

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OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

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About Parks Associates

OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

Previously In The News

One in three smart home owners control them through a network, like Alexa

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

SVODs Are Hot, But Subscribers Are Still Fickle

OTT Churn Edges Up In US

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