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OTT Subscription Churn Rate Steady at 18%: Parks

September 04, 2018

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

From the article "OTT Subscription Churn Rate Steady at 18%: Parks" by Jon Lafayette.

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About Parks Associates

OTT Subscription Churn Rate Steady at 18%: Parks

Previously In The News

WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots

Roku Shares Skyrocket Due to Impressive Streaming Numbers

Streaming companies to see $12.5B in lost revenue by 2024 due to piracy, password sharing: report

Wall Street isn’t sure Roku can lead cord cutters to the promised land

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