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OTT Subscription Churn Rate Steady at 18%: Parks

September 04, 2018

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

From the article "OTT Subscription Churn Rate Steady at 18%: Parks" by Jon Lafayette.

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About Parks Associates

OTT Subscription Churn Rate Steady at 18%: Parks

Previously In The News

Roku Stock Retreats After Device Maker’s Roaring IPO

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

HBO Now Has 800,000 Paying Subscribers Since April Launch

The U.S. has nearly 300 OTT services to choose from

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