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OTT Subscription Churn Rate Steady at 18%: Parks

September 04, 2018

OTT

streaming

churn

subscription

entertainment

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

From the article "OTT Subscription Churn Rate Steady at 18%: Parks" by Jon Lafayette.

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OTT Subscription Churn Rate Steady at 18%: Parks

Previously In The News

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

Study: Spanish-Speaking Subs More Likely To Pay For TV

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

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