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OTT Subscription Churn Rate Steady at 18%: Parks

September 04, 2018

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

From the article "OTT Subscription Churn Rate Steady at 18%: Parks" by Jon Lafayette.

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OTT Subscription Churn Rate Steady at 18%: Parks

Previously In The News

Alexa Leads Way In Ever-Growing Smart Speaker Segment.

More than 10 million smart home devices will be sold in the U.S. by 2021

Two out of five U.S. homes want to swap the remote for their voice

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

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