Providing Market Intelligence for 40 Years

In The News

OTT Subs Top 60% Of US Broadband Homes

“The growth of OTT subscription services is amazing. Several notable OTT services launched during the past year, and more will be introduced in 2016. We expect to see a variety of new content options to meet all tastes, interests, and languages,” said Brett Sappington, Director of Research, Parks Associates. “Netflix, Amazon, and Hulu will continue to dominate this space in the United States, but the new entrants stand to make huge gains. Consumers are experimenting with different services. The market is very fluid right now, but in 2016, we will better understand the number of subscriptions consumers will be willing to maintain long term.”

From the article "OTT Subs Top 60% Of US Broadband Homes" by advanced-television.com

Previously In The News

Sprint Offers Amazon Prime Sub To Customers Fayette Advocate

"Amazon Prime is another example of the innovative options that Sprint delivers every day to its customers", said Marcelo Claure, Sprint's CEO, in a statement.  Sprint also said that the Amazon Pri...

AT&T Upgrades Data Limits For Home Broadband Plans

"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month", said Parks Associates, in a research note. During the second month, the company will issue...

AT&T Adds Uncapped Tier To Its U-verse Broadband Service

AT&T also reports that on May 23, customer can check their current usage online, which they probably will want to do to avoid any of those dreaded overage fees. The wireless company has been experi...

Tablets Rise Amid Stark Desktop Decline

According to Parks, only 6 per cent of US broadband households rely on desktops exclusively, with an additional 6 per cent of households using only a combination of desktops and tablets. “Desktop a...