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OTT Subs Rise, TV Everywhere Awareness Creeps Up

The number of over-the-top subscriptions has ramped up by 12% over the last two years. That’s the finding of a new research study from Parks Associates reporting that consumer adoption of services like Netflix and Hulu has increased since the third quarter of 2014, even though password sharing is also up.

Some of this growth comes from Hulu’s change to a subscription-only service, but even the number of OTT video subscriptions is expected to continue to jump through the end of 2016, Parks says.

From the article "OTT Subs Rise, TV Everywhere Awareness Creeps Up" by Daisy Whitney.

Previously In The News

OTT Video Churn Steady at 19%: Study

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A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products...

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Netflix Leads the Top-10 Subscription OTT Video Services

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