Providing market intelligence for more than 35 years

In The News

OTT Subs Rise, TV Everywhere Awareness Creeps Up

The number of over-the-top subscriptions has ramped up by 12% over the last two years. That’s the finding of a new research study from Parks Associates reporting that consumer adoption of services like Netflix and Hulu has increased since the third quarter of 2014, even though password sharing is also up.

Some of this growth comes from Hulu’s change to a subscription-only service, but even the number of OTT video subscriptions is expected to continue to jump through the end of 2016, Parks says.

From the article "OTT Subs Rise, TV Everywhere Awareness Creeps Up" by Daisy Whitney.

Previously In The News

Antennas Get A Good Reception Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

The Market For Hearable Devices 2016-2020 – And Then There Were Airpods…

The hearables market goes back to the first Bluetooth headsets which were launched in 2001, followed by wireless stereo headphones, which arrived a few years later. Neither made great waves in the mar...

Google's Nest Struggles Could Set Back The IoT Movement

The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...

Smart Home Gadgets Need To Live Together

Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...