Providing Market Intelligence for 40 Years

In The News

OTT Subs Exceed 60% Of US Broadband Homes

“The growth of OTT subscription services is amazing. Several notable OTT services launched during the past year, and more will be introduced in 2016. We expect to see a variety of new content options to meet all tastes, interests, and languages,” said Brett Sappington, director of research, Parks Associates.

From the article "OTT Subs Exceed 60% Of US Broadband Homes" by BROADBAND TV NEWS CORRESPONDENT.

Previously In The News

The Best Smart Home Tech from IFA Berlin

The Connectivity Standards Alliance said it’s seeing “consistent growth” from Matter certifications, and vendors here increasingly positioned Thread radios and multi-admin support as table stakes, rat...

The Radical Changes That Are Making Your Smart Home Less Dumb

Most homes are “smart”: Consumer-tech tracking firm Parks Associates reports just over half of internet-connected U.S. households own at least one smart speaker. From the article, "The Radical...

People are boycotting Disney, Hulu, and ESPN after ABC yanked Jimmy Kimmel off the air. Will it work?

Elizabeth Parks, president and chief marketing officer of Park Associates, said Disney’s biggest risk in the short-term is potentially losing advertisers, but large-scale subscriber losses for Disney+...

SimpliSafe to Join Everon Owner GTCR’s Security Holdings

GTCR’s deal for SimpliSafe is unpacked with analysis from Kirk MacDowell and Elizabeth Parks covering strategy, competitive responses and the shift toward add-on services and market adjacencies. El...