Providing market intelligence for more than 35 years

In The News

OTT Services to Reach 306 Million by 2020

Another research firm, Parks Associates, adds that nearly 60 percent of U.S. broadband homes have used at least one OTT service in the past month, with more than 25 percent of homes using two or more in the past 30 days. Overall, nearly 60 percent of U.S. TV homes subscribe to an OTT service with a monthly fee.

The survey notes 25 percent of all OTT video business in the U.S. started up this year, with 40 percent of all OTT services launched within the last two years.

From the article "OTT Services to Reach 306 Million by 2020" by Response Magazine.

Previously In The News

Amazon rumors show ad-supported video picking up steam

Roku is still ahead of Amazon Fire TV in the U.S. streaming player market, according to May 2018 figures from Parks Associates. And Roku is taking advantage of that through the launch of its own ad-su...

Apple TV+ raises streaming subscription price to $7 per month

Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....