Register

I agree with the Privacy Policy

In The News

OTT Services Make Pay TV Look Like a Poor Value, Parks Finds

October 24, 2018

When consumers can get a streaming video service with live channels and an on-demand library for $15 per month, their $80 per month cable or satellite service starts to look like a poor value. That's one finding from Parks Associates, which revealed video OTT and pay TV data today.

Looking at households that have changed their pay TV service in the past year, Parks finds 33 percent of those cutting the cord and 10 percent of those trimming their service see streaming options as a substitute for pay TV. Streaming is emerging as a better value for many viewers.

"The primary driver for pay TV cancellation and downgrades continues to revolve around pricing and perceived value. While some consumers consciously plan to use OTT video services to address the absence of pay TV content, most consider each offering on its own merits," says Brett Sappington, senior director of research at Parks Associates.

From the article "OTT Services Make Pay TV Look Like a Poor Value, Parks Finds" by Troy Dreier.

‹
1
2
3
4
5
6
7
8
9
10
...
733
734
›

Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Primary Research

Research Services

Event

Analyst Insights

Media

About Parks Associates

OTT Services Make Pay TV Look Like a Poor Value, Parks Finds

Previously In The News

Smarter Energy at Home: How Consumers Are Taking Control with Smart Home Tech

More than 278 million viewers will watch subscription ad-supported streaming services by 2029 – Parks Associates

Streaming paradox: More options, less clarity in business models

New service models emerge for smart home eco-systems

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store