Providing Market Intelligence for 40 Years

In The News

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores.

Parks looked at consumer behavior during Q3 2014 and compared all subsequent quarters through Q2 2016. The number of available services and consumer awareness are both increasing, despite password sharing growing by approximately 8% over that same time, Parks finds.

From the article "OTT Sees Healthy Gains In Broadband Homes" by RBR-TVBR.

Previously In The News

It looks a lot like Amazon wants to hide Alexa inside your web router

“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...

Google Home now has a screen — and, soon, Spotify

The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and...

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...