Providing Market Intelligence for 40 Years

In The News

OTT's Big Sign-In Results From Connected TV Devices

Parks Associates estimates that worldwide revenues from OTT subscription revenues will double to $30 billion in 2020 from $15 billion in 2015. It also says OTT video subscriptions have increased by 12% since third quarter of 2014.

A separate study by Parks said Netflix, WWE Network, and Hulu have the highest "net promoter" results among major OTT video services in the U.S. Net promoter measures the likelihood of subscribers recommending a product or service to others.

From the article "OTT's Big Sign-In Results From Connected TV Devices" by Wayne Friedman.

Previously In The News

Fitness Trackers Leave the Wrist Behind

"In 2017 we'll see new form factors emerge to track fitness activities beyond the wrist," says Harry Wang, senior director of research for Parks Associates, a market resesarch and consulting firm. In-...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

Cable companies are looking for ways to limit password sharing

Companies have already started cracking down on shared passwords. Netflix limits users to two simultaneous streams, unless they pay for an upgraded plan that allows for four. ESPN now only allows five...

Report: Over 2M U.S. households will have a self-monitored security system in 2019

According to a new report from Parks Associates, the proliferation of DIY solutions continues to have significant impact on the resident security market as the research firm predicts that more than tw...