Providing Market Intelligence for 40 Years

In The News

OTT Insomnia: What will Keep Industry Executives Awake in 2016?

As the clock counts down and closes out 2015, executives throughout the television and film industries will snuggle down in their beds thinking of the fast-paced year that has just passed. Just before they drift off into a peaceful slumber, unsettling thoughts will cross their minds–the “What Ifs” of 2016.

With a new set of risks, opportunities, competitors, and regulatory issues, life is not easy as a video industry executive. Here are a few key areas that will continue to keep them up at night in 2016.

From the article "OTT Insomnia: What will Keep Industry Executives Awake in 2016?" by Brett Sappington.

Previously In The News

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

The evolution of content distribution and the consistent growth of over-the-top (OTT) streaming generates industry predictions of the inevitable decline and fall of pay TV. As video ecosystems collide...

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...