In The News

OTT Growth Spreads Across Services

November 02, 2016

Parks notes that rising stars like Showtime and CBS are making big plays to capture market share in OTT. And MLB.TV has seen increases through partnerships, such as T-Mobile’s offering of a free subscription of MLB.tv at the beginning of baseball season.

In general, about 63% of U.S. broadband homes have an OTT service, up from 57% at the start of 2015. Parks adds that Latino and Hispanic homes are fueling growth -- adoption in those homes is 15% higher than the rest of U.S. homes.

From the article "OTT Growth Spreads Across Services" by Daisy Whitney.

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About Parks Associates

OTT Growth Spreads Across Services

Previously In The News

91% of viewers like streaming aggregation, survey says

The U.S. has nearly 300 OTT services to choose from

Could streaming giants start to clamp down on password sharing?

How Netflix is adapting as the streaming boom stalls

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