Providing Market Intelligence for 40 Years

In The News

OTT Growth Spreads Across Services

Parks notes that rising stars like Showtime and CBS are making big plays to capture market share in OTT. And MLB.TV has seen increases through partnerships, such as T-Mobile’s offering of a free subscription of MLB.tv at the beginning of baseball season.

In general, about 63% of U.S. broadband homes have an OTT service, up from 57% at the start of 2015. Parks adds that Latino and Hispanic homes are fueling growth -- adoption in those homes is 15% higher than the rest of U.S. homes.

From the article "OTT Growth Spreads Across Services" by Daisy Whitney.

Previously In The News

One in three smart home owners control them through a network, like Alexa

More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive