In The News

OTT Growth Spreads Across Services

November 02, 2016

Parks notes that rising stars like Showtime and CBS are making big plays to capture market share in OTT. And MLB.TV has seen increases through partnerships, such as T-Mobile’s offering of a free subscription of MLB.tv at the beginning of baseball season.

In general, about 63% of U.S. broadband homes have an OTT service, up from 57% at the start of 2015. Parks adds that Latino and Hispanic homes are fueling growth -- adoption in those homes is 15% higher than the rest of U.S. homes.

From the article "OTT Growth Spreads Across Services" by Daisy Whitney.

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About Parks Associates

OTT Growth Spreads Across Services

Previously In The News

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

Apple Looks To Expand Healthcare Presence

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