Providing market intelligence for more than 35 years

In The News

OTT Content Continues European Growth

OTT video content has continued its rise throughout Europe, according to new international data from Parks Associates.

‘OTT Video Market Tracker’ is an annual service designed to provide industry monitoring and insights into new trends and services, tracking content and subscriber counts across the US and Europe.

From the article "OTT Content Continues European Growth" by James Groves.

Previously In The News

Research: 6% US homes will have pay-TV OTT in 12 months

New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...

20% US pay-TV subs dissatisfied with service

Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...