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OTT Churn Still High

April 20, 2016

By the end of 2015, it was reported that about 20% of U.S. broadband homes had shuttered their over-the-top video service subscriptions in the past twelve months. That’s a slight rise from the second quarter of 2015, when the snip-snip number came in at 18% overall.

The data comes from Parks Associates, which found that Hulu took the biggest brunt of the cancellations, with Netflix enjoying the lowest churn.

From the article "OTT Churn Still High" by Daisy Whitney.

Previously In The News

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

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While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

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