Providing Market Intelligence for 40 Years

In The News

OTT Churn Still High

By the end of 2015, it was reported that about 20% of U.S. broadband homes had shuttered their over-the-top video service subscriptions in the past twelve months. That’s a slight rise from the second quarter of 2015, when the snip-snip number came in at 18% overall.

The data comes from Parks Associates, which found that Hulu took the biggest brunt of the cancellations, with Netflix enjoying the lowest churn.

From the article "OTT Churn Still High" by Daisy Whitney.

Previously In The News

AT&T Boosts Data Caps For Home Broadband Plans

"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month", said Parks Associates, in a research note. The controversial approach to home internet limi...

Sprint Offers Amazon Prime Sub To Customers Fayette Advocate

"Amazon Prime is another example of the innovative options that Sprint delivers every day to its customers", said Marcelo Claure, Sprint's CEO, in a statement.  Sprint also said that the Amazon Pri...

BizTechReports latest analyst roundup features analyst perspective on 4k TV, smart watches, and IoT

Parks Associates: Smart Watch Purchases to Ramp Up Over Next 12 Months, Parks Associates Forecasts —- New research from Parks Associates indicates smart watch adoption has nearly doubled, from 4 perce...

TV Producers Might Delay Shows For Streaming Services

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...