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OTT Churn Rates Pass 50%

November 30, 2017

OTT

streaming

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churn

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TV customers have a high rate of starting and stopping many new OTT services.

Parks Associates says that with the exception of Netflix and Amazon Prime, OTT services experience churn rates exceeding 50% of their subscriber base.

Research also shows that more than 50% of U.S. OTT subscription homes subscribe to multiple OTT video services. Of these multi-OTT households, 81% use Netflix plus some other service or combination of services -- mostly Amazon or Hulu.

From the article "OTT Churn Rates Pass 50%" by Wayne Friedman.

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About Parks Associates

OTT Churn Rates Pass 50%

Previously In The News

Comcast and Charter face a grim new reality: actual competition

CBS sees consumers taking as many as 10 OTT video subscriptions

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

Password sharing denies streaming services $9 billion in fees

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